Marketware is GMC’s service and tool set designed to help your organisation sell more. More sales are always preferable to cost-cutting which more often than not finally results in a case of corporate bulimia. GMC assists companies with all aspects of your “sales engine”, from the development of new products – specifically service products – through integrated market communications planning, cost and price modelling, to the actual sales process. A key competence of GMC is our know-how in the field of Bid’s and Tender response management along with expertise in strategic account planning.